1) Eventyr Outdoors, Inc. is an online and mobile platform that matches adventurers with adventure guides. The company wanted to develop a strategy for potential partnerships with outdoor organizations that offer or promote outdoor adventures in order to grow their inventory of guides. Together, we determined the process should start in the Midwest and with two main outdoor sports: fishing and watersports (canoe/kayak/paddleboard). I developed a list of additional contacts for the company, including a list of Midwest outdoor organizations and groups for potential partnership. I then recommended a regional strategy for approaching potential partners to help promote Eventyr.com, including participation at some regional and national events where outdoor adventure companies gather.
2) The National Shooting Sports Foundation is the trade association for the firearms industry. The organization wanted to review its services, programs and retail and range membership categories in preparation for the development of action plans as part of its 2018-2021 strategic planning efforts. I interviewed and visited firearms retailers and range operators to determine educational and service needs, conducted a review of existing programs to meet those needs, and made recommendations about possible strategies.
3) The Traveling Artist LLC provides painting parties for corporations and individuals as a way to celebrate each other through art. Competition in this industry is fierce and the business owner wanted to provide superb experiences for clients. After reviewing the artist’s online presence and attending one of her largest parties, I provided recommendations for ways to become more efficient at business while wowing participants.