customer experience

  • Why is Mister Cool's Cool?

    Posted February 19, 2018 by mdoerr

    How does a small, Main Street business compete for customers in our online, ever-connected and exaggeratedly competitive world? Every business needs to evolve with the times; so the answer isn’t easy but it is fairly simple. Let me use a recent suit purchase at my local men’s clothing store,…

  • What does customer experience have to do with the outdoors? Everything!

    Posted February 6, 2018 by mdoerr

    Credit: Shane Indrebo

    If you haven’t quite figured it out yet, we live in what some call “The Experience Economy.” Read the book with the same name, written by Joseph Pine II and James H. Gilmore and see if you agree. Then, just take a look around.…